Lead data you can trace and trust

Know where every lead came from.

Rootera traces every record to the vendor and file that sent it, catches duplicates before you pay twice, flags do-not-call risk, and shows which vendors actually turn into funded deals.

Rootera dashboard showing records on file, duplicates caught and recent uploads

One place for every lead you buy

Upload vendor files as they come in. Rootera keeps the history straight so you never have to dig through old spreadsheets again.

Every record traced

See which vendor, which file and which day every phone, email and name came from, down to the original row.

Duplicates caught

Each upload is checked against everything you already own, so you know what's new before you pay for it.

Compliance flags

Internal and federal do-not-call matches, TCPA litigator checks, and each caller's local time before you dial.

Vendor scorecards

Match your CRM's funded deals back to their source and get conversion and cost per deal for every vendor and file.

Vendor scorecard

Find out which vendors actually fund

Drop in a report of funded deals from Salesforce or any CRM. Rootera matches each one to the vendor that sent it first and does the math.

  • Conversion rate, funded amount and cost per deal, per vendor and per file
  • "Also sent" shows when other vendors sold you the same lead
  • Every number links to the exact rows behind it
Vendor scorecard
Match a list

Who is this caller, and where did they come from?

Paste numbers or drop a missed-calls report. In seconds you see the business on file, the vendor that sent it, other phones, and whether it's OK to call right now.

  • Finds the phone, email or tax ID column on its own
  • State and local time from the area code, with calling-hours warnings
  • Download the whole report with everything added
Matching a list of phone numbers

Built for both sides of the lead business

Sales teams that buy leads

Stop paying twice for the same lead, keep do-not-call numbers out of your dialer, and put your budget behind the vendors that actually close.

Teams that generate and sell leads

Know exactly which campaign or source every lead came from, de-duplicate your inventory, and prove quality to buyers with real conversion numbers.

Your data stays yours

Every account is isolated at the database level. Your leads and your funded deals are never shared or pooled.

Numbers you can check

Every count and rate links to the rows behind it. Nothing is a black box.

Works with any CRM

Use a CSV export from Salesforce, HubSpot or your dialer. No integration project needed to start.

See it with your own eyes

Click through a live account filled with made-up vendors, files and funded deals.